The story begins in 2010 at Coventry University during their studies in Product Design but since then, our co-founders John and Nyasha have worked together and independently on multiple projects, successfully launching products to market.

The idea to start a studio together was sparked during a weekend when both co-founders had met up with a group of friends in Manchester, UK. After 5+ years each in the design industry, they were both considering branching out into more creative roles, where creativity can be fostered, cherished and encouraged.